Built with AI.
Finished by people.
What AI actually
changes for you
Faster to launch
The first week of a project used to get lost in scaffolding, boilerplate, and rough copy. Now, that can be done in an afternoon. Your site can go live while the project is still fresh in your mind.
Cheaper to build
We bill for the thinking. Typing the same navigation markup for the hundredth time isn't thinking, and you shouldn't have to pay for it. That's why the base price is what it is.
More options to choose from
A design direction used to take days, so you saw one and we hoped you liked it. Now you see a few and choose. Whatever you approve beats having just one option.
Where a person still decides
-
Design judgement
- How your brand should feel to a stranger
- Which layout rules are worth breaking
- What a visitor should notice first
- When an animation helps, and when it annoys
- Choosing the fonts, sizes and spacing
- Knowing when the design is finished
-
Knowing your business
- What you actually sell, and who buys it
- The doubts a customer needs answered
- Writing in a voice that sounds like you
- What your competitors already promise
- Which pages are worth having at all
- Checking that every claim is true
-
SEO that reflects a real business
- The words your customers actually search for
- Showing up in local results and on maps
- How your pages link to each other
- Page titles people want to click
- The extra data Google reads behind the scenes
- Fixing what search engines complain about later
-
Legal and privacy
- Your Impressum and privacy policy
- Forms and analytics that follow GDPR
- A cookie banner that really does block cookies
- Permission to use every image and font
- Which country your data is stored in
- A lawyer's opinion when the risk is real
-
Accessibility and testing
- Usable without a mouse, and with a screen reader
- Text you can actually read against the background
- Testing on real phones, not just a preview
- Forms that really send, and say so
- Loading quickly on a weak mobile signal
- Clicking every link before you do
-
Someone to answer for it
- A fixed price we stand behind
- One person who knows your whole project
- Someone to fix it when it breaks
- Code you own and can take to anyone
- Hearing “that's a bad idea” when it is one
- Help after launch day, not just before
How the work splits
AI drafts
The groundwork
- First-pass layout and component scaffolding
- Repetitive markup and styling
- Copy drafts we then rewrite
- Image variations to choose between
- Boilerplate: sitemaps, alt text, meta tags
- Refactoring and code cleanup
We decide
Everything you're paying for
- The design direction, and what makes it yours
- Strategy, structure and conversion paths
- Every word that ships
- SEO, accessibility and performance
- Legal compliance and data handling
- Whether it's good enough to launch
Why we tell you this
Anyone can generate pages. Knowing which ones to build, and what they say, is the work.
